About Treefrog

Treefrog Web Design, based near Ely in Cambridgeshire UK, specialises in the design and development of modern, clean, eye-catching and easy-to-navigate websites. My background in advertising, marketing and design taught me that it's important not only for a job to look good, but also it has to work. By understanding each client's individual needs, I create a website (or brochure, corporate ID etc.) that looks good, fulfills the client's objectives and meets the target audience's expectations.

Far from producing generic "cookie-cutter" tamplate-based websites that could belong to anyone, I create unique designs that reflect the client or the subject matter. The true test of an effective website is: if you remove the logo, will people still know whose website it is?

BT and beyond

Way back in 1998 I acquired BT as a client. My first project for them was to design and build an interactive multimedia CD-ROM for operators at their telephone-based Helpdesk service in Bristol, to use as a reference when customers called with a query relating to marketing material they'd seen. After successfully producing this (within time and within budget), I was asked to design and produce a website for one of their divisions. This led to further BT divisions asking for websites, and this in turn attracted other clients.

Over the years I have worked on a wide variety of clients covering a multitude of industries, from small local firms and sole-traders to huge international corporations. Thanks to the 'virtual' nature of my business, as well as my ability to understand my clients' requirements and target audiences, I have been fortunate to have acquired a number of clients from outside, as well as within, the UK.

Old and new

While website design is the mainstay of my business, my repertiore still includes the more traditional printed media, including newspaper and magazine advertisements, catalogues, brochures, leaflets, packaging, logos and corporate IDs. At the other end of the spectrum I already have considerable experience creating AI (artifical intelligence) images, from photorealistic to illustrations and cartoons. Check out my portfolio to see some examples.

Why 'Treefrog'?

If you're wondering why I call my business "Treefrog", it's because ever since I was a small child I have had a keen interest in reptiles and amphibians, and treefrogs were always my favourite. At various times over the years I have kept various species in my home, including Red Eyed Treefrogs (like the one in my logo, which I photographed in Costa Rica), White Lipped Treefrogs, Clown Treefrogs, Black-spotted Casque-headed Treefrogs, Amazon Milk Frogs, several species of Phyllomedusa and many others.

I housed these delicate, demanding yet fascinating little creatures in carefully set up and maintained vivariums, with carefully controlled heat, UV light and humidity. On the left is a photo (click on it for a larger version) of one of my vivariums, completely hand-built by me (including the backdrop, pond and waterfall) used for housing Red-Eyed Treefrogs - my favourite species (if you haven't already guessed). It also included a rain machine, fog machine, night lighting, and live tropical plants for them to hide in during the day.